Your Team
Linda Keohane
Brand Partner Director
Annette Blackbyrne
Partner Brand Manager
Willie O’Toole
Partner Brand Manager
Catherine Byrne
Partner Brand Co-ordinator
Darren Abbott
Confectionery & Impulse Director
Deirdre O’Brien
Partner Brand Manager
Louise Shortall
Relationship Manager (Hot Beverages)
Rachel Mulvaney
Brand Partner Commercial Planning Manager
Our Vision
To be part of every eating occasion in Ireland.
Our Purpose
To be a launchpad and partner for your brand in Ireland.
Our Promise
To guide your brand to market success with our experience and vision.
Valeo Today
A launchpad for your brand in the Irish market, we bring unparalleled passion and dedication to our Brand Partners. We are the largest supplier to the grocery industry in Ireland. The Valeo business operates across a number of categories including Ambient Grocery, Confectionery, Snacking, Pharmacy, Coffee and Wine. With scale, size and experience on our side, our vision is to be part of every eating occasion in Ireland – and we want your brand to join us.
As your brand partner We Plan. You Grow.
1.5
Valeo Foods products are bought every second
96.4%
Irish Households bought a Valeo Foods product last year
275
Million of our products were purchased last year
Our Heritage
1845
Family first – originally established by the Odlum family of bakers.
1851
William & Robert Jacob set up business in Waterford, creating iconic Irish biscuits that are still loved today.
1905
Robert Roberts is founded, becoming Ireland’s favourite fresh coffee brand.
1921
Another iconic Irish brand is founded: Chef – bringing food to life for almost 100 years.
1935
The Batchelors story begins – with beans and peas in constant production since 1935 and counting!
1953
Fruitfield, Ireland’s leading toast topper for over 60 years.
1976
Ahead of the trend, Kelkin have been creating delicious, nutritious food for over 40 years!
2010
Shamrock and Batchelors merge to form Valeo Foods.
2017
Valeo Foods becomes Ireland’s largest local ambient food & beverage business.
2019
Continuing to invest in the Irish market with innovative facilities and production.