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Our Vision

To be part of every eating occasion in Ireland.

Our Purpose

To be a launchpad and partner for your brand in Ireland.

Our Promise

To guide your brand to market success with our experience and vision.

Valeo Today

A launchpad for your brand in the Irish market, we bring unparalleled passion and dedication to our Brand Partners. We are the largest supplier to the grocery industry in Ireland. The Valeo business operates across a number of categories including Ambient Grocery, Confectionery, Snacking, Pharmacy, Coffee and Wine. With scale, size and experience on our side, our vision is to be part of every eating occasion in Ireland – and we want your brand to join us.

As your brand partner We Plan. You Grow.

1.5
Valeo Foods products are bought every second

96.4%
Irish Households bought a Valeo Foods product last year

275
Million of our products were purchased last year

Our Heritage

1845

Family first – originally established by the Odlum family of bakers.

1851

William & Robert Jacob set up business in Waterford, creating iconic Irish biscuits that are still loved today.

1905

Robert Roberts is founded, becoming Ireland’s favourite fresh coffee brand.

1921

Another iconic Irish brand is founded: Chef – bringing food to life for almost 100 years.

1935

The Batchelors story begins – with beans and peas in constant production since 1935 and counting!

1953

Fruitfield, Ireland’s leading toast topper for over 60 years.

1976

Ahead of the trend, Kelkin have been creating delicious, nutritious food for over 40 years!

2010

Shamrock and Batchelors merge to form Valeo Foods.

2017

Valeo Foods becomes Ireland’s largest local ambient food & beverage business.

2019

Continuing to invest in the Irish market with innovative facilities and production.

Your Team

Peter DuffyBrand Partners DirectorPeter Duffy - Brand Partners Director

Peter Duffy

Brand Partners Director

Annette BlackbyrnePartner Brand ManagerAnnette Blackbyrne - Partner Brand Manager

Annette Blackbyrne

Partner Brand Manager

Willie O’ToolePartner Brand ManagerWillie O’Toole - Partner Brand Manager

Willie O’Toole

Partner Brand Manager

Catherine ByrnePartner Brand  Co-ordinatorCatherine Byrne - Partner Brand  Co-ordinator

Catherine Byrne

Partner Brand Co-ordinator

Darren AbbottConfectionery & Impulse DirectorDarren Abbott - Confectionery & Impulse Director

Darren Abbott

Confectionery & Impulse Director

Deirdre O'BrienPartner Brand ManagerDeirdre O'Brien - Partner Brand Manager

Deirdre O’Brien

Partner Brand Manager

Louise ShortallRelationship Manager (Hot Beverages)Louise Shortall - Relationship Manager (Hot Beverages)

Louise Shortall

Relationship Manager (Hot Beverages)

Alan GilsonBusiness Development Director Alan Gilson - Business Development Director

Alan Gilson

Business Development Director